Brainwashing

Brainwashing is the equivalent of prestige. At some point in the game's beginning, after unlocking the managers menu, the player is introduced to the inner circle menu.

The Inner Circle
This is where the player can brainwash people to gain lackeys, resetting their progress. Game progress can be kept at a cost of 10 diamonds. In either case, diamonds, clones, current lackeys and other permanent upgrades are kept after brainwashing. Each lackey gives an efficiency gain starting at 3% per lackey, greatly boosting profits.

The number of lackeys aquired from brainwashing depends on the player's extent of influence - the production of people - throughout the game since the last brainwashing.

Lackey upgrades
The inner circle menu also features lackey upgrades. These are the main use for lackeys, offering per-producer or global upgrades to greatly boost profits or the % bonus per lackey. You can also obtain Aleister Raw from the managers menu for 10 lackeys to enable the "buy all" button. For a list of available lackey upgrades, see the Lackeys page.

Note that after the "Hypnotizing bomb" option of brainwashing is used, you need to re-purchase any and all lackey upgrades you've had previously for them to work again.

Trivia

 * If the player chooses to "Buy loyalty", a pop-up will appear after brainwashing with the message "Congratulations!!! Your purchase was successful!! Enjoy it!!"
 * The animation during brainwashing shows an orange illuminati pyramid cracking open the earth. The pyramid is the same as the head of the left-hand side reptilian found in the animation of the "Make friends with the reptilians" producer.
 * Any repeat clones from the cloning lab are turned into a extra lackeys instead.
 * The "Inner circle" menu used to be called "Followers" and "Reset" in the past.