World domination

The idea of world domination is a key theme to the gameplay. Throughout the game, the player increases their influence and control through key means like producers, managers, brainwashing, clones and upgrades - all of which form a part of the plan. The higher the influence over the population, the more profits (people) are earned.

In the beginning stages of the game the player is guided by Nailitper, an illuminati servant. Nailitper calls the player "Master", and on mutiple occasions refers to "the plan", both directly and not. During brainwashing, a part of the population is turned into "lackeys with no free will", while the "rest forget about everything", as stated by Nailitper.

Ultimately, the idle clicker has no goal other than profits and influence, putting the player in charge of what Nailitper once referred to as simply "our manipulation schemes".

Trivia

 * When managers are unlocked, Nailitper says, "tired of tapping every time to influence people?...hire managers to spread your power while you focus on the plan."
 * Before the cloning lab is unlocked, Nailitper tells the player - "the time has come for us to take the next step in our plans, master!"
 * When you are introduced to brainwashing in the inner circle menu, Nailitper utters that "some people become lackeys with no free will and the rest forget everything!"
 * Upon reaching 1.0 Sx people in the Deep Web, the player is led by Nailitper to the Dictatorship stage with the words, "go there and let's dominate the whole planet!"